Media buying at a scale your budget alone can't reach
SkyDBI plans, negotiates, and manages paid media across programmatic, social, search, CTV, and out-of-home, pooling spend from 3,800+ clients to unlock rates and inventory a single account can't get on its own.
SkyDBI media buying is a pooled-budget model. Instead of your team negotiating ad rates alone, SkyDBI combines your spend with 3,800+ other clients to buy programmatic, social, search, CTV/OTT, and out-of-home inventory at volume pricing, then plans and manages the campaigns directly.
Most marketing teams buy media one of two ways: through an agency that marks up placements and hides margin inside the media cost, or direct with platforms at list-rate pricing that never scales below a certain spend threshold. SkyDBI is the third option. We are a buying desk, not an agency. Your budget joins a much larger pool of client spend, which is what moves you into rate tiers and inventory access that an individual account rarely reaches.
A growth marketing lead running a $40,000 monthly programmatic budget alone is negotiating from a position with limited leverage. Routed through SkyDBI, that same $40,000 sits inside a much larger aggregated buy, and the exchange, network, or platform prices it accordingly. The spend is still yours, tracked and reported on its own line, but the rate card reflects the pool it's part of.
From audit to live campaign
Spend and channel audit
We review current media spend, channels, agency contracts, and performance data to establish a baseline before recommending anything.
Media plan and rate modeling
We build a channel mix and show projected rates at pooled volume against what you're paying today, channel by channel.
Buy execution
Our desk places the buy across the agreed channels: programmatic exchanges, social platforms, search, CTV/OTT, and out-of-home partners.
Live reporting and optimization
You get a live view of spend, placement, and performance by channel. Our team reallocates budget toward what's working weekly.
Quarterly rate review
As pooled volume grows, we revisit rate tiers and renegotiate where the buy has moved into better pricing brackets.
Buys are placed against industry standards rather than proprietary definitions. Authorised sellers are checked through IAB Tech Lab's ads.txt, and viewability is measured against Media Rating Council criteria.
Built around how different teams actually buy media
Running paid acquisition without agency overhead
A performance marketing lead managing $30,000 to $150,000 in monthly programmatic and paid social spend uses SkyDBI to get agency-level channel management without paying an agency's 15 to 20 percent media markup.
Coordinating channel mix across a growing budget
A demand gen director scaling from single-channel paid social into CTV and out-of-home uses SkyDBI's pooled buying to test new channels at a lower cost floor than going direct with each new platform.
Buying on behalf of multiple end clients
An agency managing five to twenty client media budgets routes buying through SkyDBI's agency track to combine client spend into one pooled buy while billing each client separately.
Consolidating vendor count and reporting
An ops lead managing four separate media vendors uses SkyDBI to fold placements into one contract, one invoice cycle, and one reporting view instead of reconciling four.
Common questions before moving spend
Media buying questions
Programmatic display and native, paid social across major platforms, search, CTV/OTT, and physical and digital out-of-home. Channel mix is set during the media planning step based on your audience and budget.
This is disclosed as a separate line item during the rate modeling step, before any spend moves. It is not blended into the media cost line.
Yes. Most clients start with one or two channels, commonly programmatic or paid social, and expand as they see the rate and reporting difference.
Yes. In-house teams typically keep strategy and creative and route the buy execution through SkyDBI to access pooled rates without adding headcount.
See what pooled buying does to your media rates
Send us your current channel mix and spend. We'll model pooled pricing against it and show the difference before you commit to anything.