One contract for the data your team buys from ten vendors
SkyDBI licenses contact, firmographic, technographic, and intent data from 100+ vetted providers, waterfalls them for coverage, and passes through volume pricing your team would not reach negotiating alone.
SkyDBI data buying consolidates contracts across 100+ contact, firmographic, technographic, and intent data providers into one licensing relationship. Records are sequenced through provider waterfalls so each one is matched by the best available source, and clients pay negotiated volume rates instead of individual list prices.
Data procurement breaks the same way at almost every company. A RevOps lead signs one provider for contact data, another for mobile numbers, a third for intent signals, and a fourth for firmographics. Each contract renews on a different date, each has its own credit system, and nobody can say which source actually produced the records that converted. Meanwhile the same account appears in three of them, and you paid for it three times.
SkyDBI holds those relationships instead. We license from 100+ providers across contact, firmographic, technographic, and intent categories, sequence them into waterfalls by ICP fit, and deduplicate before anything reaches your CRM. You sign one agreement. Our desk manages renewals, coverage testing, and vendor swaps when a source degrades.
How the waterfall is built
ICP and coverage brief
We define the target profile: geographies, company sizes, job functions, and which fields matter most, whether that is verified work email, mobile number, or tech stack.
Provider sequencing
Sources are ordered by measured performance against your specific ICP, not by vendor reputation. A provider strong in North American mid-market may sit below a regional source for EMEA enterprise.
Sample run and validation
We run a sample list through the proposed waterfall and report match rates by field and by segment before you commit to volume.
Deduplication and CRM delivery
Records are deduplicated against your existing CRM so you are not paying to re-acquire contacts you already own, then delivered by flat file, API, or direct CRM sync.
Ongoing refresh and source review
Coverage is re-tested on a recurring cycle. When a source degrades or a better one enters the market, we swap it inside the same contract.
What we license, and how it is sourced
| Data type | Typical use | Sourcing approach |
|---|---|---|
| Contact & email data | Outbound prospecting, list building | Multi-provider waterfall with verification before delivery |
| Mobile & direct dial | Tele-marketing, SDR calling motions | Sequenced across specialist phone data providers |
| Firmographic | Territory planning, account scoring | Cross-referenced across multiple registries and providers |
| Technographic | Competitive displacement, tech-fit targeting | Install-base signals from web and vendor sources |
| Intent & buying signals | Prioritizing in-market accounts | Layered feeds refreshed on a daily cycle |
Coverage varies by geography and segment. Match rates are reported per field during the sample run rather than promised in advance.
Built for the people who own data spend
Consolidating overlapping vendor contracts
A RevOps lead paying four providers with staggered renewals uses SkyDBI to fold them into one agreement, then measures which sources were actually contributing coverage rather than duplicate records.
Building targeted lists for campaigns
A demand gen manager launching an ABM campaign requests a custom list built to a named account set, enriched and deduplicated against CRM before it reaches the sequencer.
Improving connect rates on outbound
A VP of Sales whose team is burning hours on bad numbers uses a phone-focused waterfall so reps dial from verified direct dials rather than switchboard numbers.
Sourcing data across multiple clients
An agency buying lists for several clients each month routes all of it through SkyDBI's agency track, keeping client data segregated under one master contract.
How we handle sourcing and privacy
Buying B2B data carries real obligations under the GDPR, the CCPA, and regional marketing regulations, and those obligations vary by where your recipients are and how you contact them. The UK ICO's direct marketing guidance is a useful reference for what lawful basis means in practice. SkyDBI vets every provider before adding it to a waterfall, and each data license we place includes documentation of the provider's stated lawful basis and sourcing method.
- Providers are reviewed for sourcing method and consent documentation before onboarding.
- Suppression and do-not-contact lists are applied before delivery when supplied by the client.
- Records are deduplicated against your CRM so you are not re-purchasing existing contacts.
- We provide the provider documentation you need for your own compliance review.
Compliance is use-case dependent. SkyDBI supplies sourcing documentation and applies the controls above, and your legal team remains responsible for how the data is used in your specific campaigns and jurisdictions.
Common questions before consolidating
Data buying questions
More than 100 across contact, firmographic, technographic, and intent categories. The number active in your specific waterfall depends on your ICP and which fields you need.
Yes. The sample run happens before commitment. We report match rates by field and segment on a list you provide, so you evaluate coverage on your own accounts.
Flat file, API, or direct sync into your CRM. Records are deduplicated against your existing database before delivery.
We license it on your behalf from vetted providers and pass through negotiated volume rates. Licensing terms come from the underlying providers, documented as part of your agreement.
Yes. See the data partners page for how providers are evaluated and onboarded into client waterfalls.
Run your list through our waterfall first
Send a sample list and your ICP. We'll return match rates by field and segment, plus a cost comparison against what you pay your current providers.