Notes from the buying desk
Shorter, timelier pieces on what we are seeing in media and data markets: rate movements, provider changes, and what is working in outbound right now.
The blog has no posts at the moment. Our evergreen explainers, covering how waterfalls, programmatic auctions, and data pricing actually work, are published in the guides section and are the better starting point today.
Rather than fill this page with thin posts to look active, we would rather point you at the material that is genuinely useful. The guides cover the mechanics in depth and are reviewed on a schedule.
The most useful guides
What is a data waterfall?
How sequencing providers raises match rates and lowers cost per record.
Read the guide → DATAWhat B2B contact data should cost
The pricing models providers use, and how to compare quotes that are not quoted the same way.
Read the guide → MEDIAProgrammatic media buying explained
How an impression is auctioned, who takes a cut, and where budget leaks.
Read the guide →