Questions about buying media and data through SkyDBI
Direct answers on how the desk works, what it costs, how data is sourced, and how vendors partner with us. If your question is not here, our team answers directly.
SkyDBI is a global media and data buying desk. It pools budget across 3,800+ clients to negotiate media placements and data licenses at volume rates, then offers consulting to build the outbound systems that use them. Clients pay a disclosed desk fee rather than a hidden media markup.
About the buying desk
Media (programmatic, paid social, search, CTV/OTT, and out-of-home), and data (contact, firmographic, technographic, and intent). We negotiate as a pooled buyer across 3,800+ clients so you access rates and inventory a single account normally could not.
Agencies plan media and usually earn margin inside media cost. Data vendors sell one source. SkyDBI buys across both categories at pooled volume with a disclosed fee, and adds consulting to turn what we buy into a working outbound motion. See the full agency comparison.
Yes. Our buying network spans 60+ countries across media inventory and data coverage, with regional providers layered in where global sources thin out.
From growth-stage teams buying their first data stack to enterprise organizations consolidating a fragmented vendor list. Below roughly $10,000 in combined monthly spend, we will usually advise you to wait, since the rate improvement will not offset the desk fee yet.
Media and data programs average 14 days from kickoff to first campaign live. Consulting engagements deliver audit findings within the first few weeks and typically have sequences running inside the first month.
Media buying
Programmatic display and native, paid social, search, CTV/OTT, and physical and digital out-of-home. Channel mix is set during media planning based on audience and budget. Details on the media buying page.
No. The desk fee is a separate disclosed line. You see the underlying rate paid to the exchange or platform.
Yes. Many clients keep one channel internal, commonly paid social, and route programmatic, CTV, and regional buying through the desk.
Data buying and sourcing
More than 100 across contact, firmographic, technographic, and intent categories. How many sit in your specific waterfall depends on your ICP and required fields.
Yes. We run a sample of your list through the proposed waterfall and report match rates by field and segment before you commit to volume.
Providers are vetted for sourcing method and consent documentation before joining a waterfall, and we supply that documentation for your own compliance review. Suppression lists are applied before delivery. Compliance is use-case dependent, so how you use the data in your jurisdiction remains your legal team's call. The GDPR text and the California AG's CCPA guidance are the primary references.
Flat file, API, or direct CRM sync, deduplicated against your existing records so you are not re-purchasing contacts you already own.
Pricing and contracts
Rates depend on volume, category mix, and geography. The free spend audit produces a real quote against your current costs. See pricing for what drives the number.
Engagements start with an initial term so vendor commitments can be negotiated, then continue month to month.
Yes. Consulting is scoped and priced independently, with no requirement to move media or data spend.
For data and tooling providers
Apply through the data partners page. Fit is assessed against gaps in our current waterfalls, followed by a sourcing review and a blind coverage test.
By measured performance per segment in the blind coverage test, not by commercial terms. Placement is re-tested on a recurring cycle.
Yes, when coverage is genuinely differentiated in a defined segment. Documented sourcing and measured accuracy matter more than company size.
Ask the desk directly
Send the question along with what you currently spend. Most pricing and coverage questions are answered concretely within a couple of business days.