A Note On These Numbers
Results below come from specific engagements and are not averages or guarantees. Outcomes depend on starting spend, category mix, and how fragmented the existing vendor set was. Across the client base, the typical result is a 38% reduction in combined data and media cost.
GLOBAL FINTECH PLATFORM
Six data vendors, six renewal dates, one contract
Situation. A RevOps team was running contact data, mobile numbers, firmographics, and intent through six separate providers. Renewals fell in four different quarters, credits expired unused, and roughly a third of records appeared in more than one source.
What we changed. We ran a coverage test across all six providers against their actual ICP, then rebuilt the stack as a single waterfall. Two providers earned first position in specific segments, two moved lower, and two were dropped because their unique contribution did not justify the cost. Everything moved onto one agreement managed by the desk.
Result. Data spend fell 31% with no measurable loss of coverage. Renewal management moved off the RevOps team entirely.
"SkyDBI took over renewals for six different data vendors and renegotiated every one. We didn't lose a single source of coverage. We just stopped overpaying for overlap."
CONSUMER SUBSCRIPTION BRAND
Three agencies, three reports, one media plan
Situation. Paid social sat with one agency, programmatic with another, and a regional partner handled a third market. Nobody owned the blended number, and reporting had to be assembled manually each month before anyone could see total performance.
What we changed. Buy execution consolidated onto the desk as each agency contract reached its end date, channel by channel, over one quarter. The brand kept its creative agency. Pooled volume across our client base changed the rate tier the programmatic and social buys qualified for.
Result. Blended CPM dropped 22%, and monthly reporting became a single view instead of a manual merge.
"Our media buys used to sit with three different agencies. SkyDBI centralized it into one desk and one report, and our CPM dropped almost immediately from pooled volume."
SERIES B ENTERPRISE SOFTWARE
No outbound motion, two quarters to pipeline
Situation. A founder-led company with product-market fit had no outbound function. Inbound had plateaued, there was budget for pipeline but no SDR team, and hiring one would have taken a quarter before the first sequence ever went out.
What we changed. Our consulting team defined the ICP and territory model, built a data waterfall against it, wrote sequences per persona, and ran the motion directly through a managed outreach program while the company hired. Reporting tied meetings back to source segment from week one.
Result. Pipeline grew 4.1x across two quarters, and the company brought the motion in-house with documentation and a working system rather than starting from zero.
"We didn't have an outbound motion at all. SkyDBI built the data stack, the sequences, and ran the first two quarters of outreach for us."
SD
SkyDBI Account Team
Engagement write-ups prepared by the account leads who ran them. Figures reviewed with each client before publication.
