Buy media and data for every client under one master account
Agencies route client media and data buying through SkyDBI to access pooled rates, keep client accounts segregated, and stop managing a separate vendor login for every engagement.
SkyDBI's agency track lets marketing, demand gen, and outbound agencies buy media and license data for multiple end clients under one master contract. Each client's spend, data, and reporting stay segregated, while the combined volume qualifies the agency for pooled buying rates.
Agency economics break down in a specific place: procurement. A ten-client agency ends up holding thirty vendor relationships, each with its own credit pool, renewal date, and minimum commitment. Nobody on the team wants to own that, so someone junior does, and the agency quietly absorbs the cost of unused credits and duplicate coverage across clients.
Routing through SkyDBI collapses that into one relationship. Your client budgets combine into a larger buying pool, which improves the rates available to all of them, while each client stays on a separate line for delivery, data segregation, and billing. You keep the client relationship and the margin. We handle vendor management, negotiation, and renewals underneath.
Direct buying versus the agency track
| Consideration | Buying direct per client | Through SkyDBI's agency track |
|---|---|---|
| Vendor relationships | One set per client, per category | One master relationship |
| Rate leverage | Limited to each client's individual spend | Combined across your full book |
| Unused credits | Stranded per client contract | Pooled across the master account |
| Renewals to manage | One per vendor, per client | Managed by our desk |
| Client data separation | Manual, depends on your process | Segregated per client by default |
| Reporting | Assembled from each vendor | One view, split by client |
Getting your book onto one desk
Book review
We look at your client roster, the categories you buy in, and current vendor commitments to model what combined volume unlocks.
Master account setup
One agreement covers the agency. Each end client is provisioned as a segregated sub-account for delivery, data, and reporting.
Client migration
Clients move across as existing vendor contracts expire, so you are not paying twice during transition.
Ongoing management
Our desk handles vendor negotiation, coverage testing, and renewals. Your team stays on strategy and client delivery.
Questions agencies ask first
Agency partnership questions
Demand gen, performance marketing, outbound, and full-service B2B agencies that buy media or license data on behalf of clients. It also fits resellers packaging data into their own service offering.
Yes. Each end client is provisioned as a segregated sub-account. Records, suppression lists, and reporting do not cross between clients.
Either. Many agencies start with data buying because contracts are smaller and easier to migrate, then add media buying at the next renewal cycle.
Once the master account is live, new end clients are typically provisioned within a few business days, since the vendor relationships already exist.
Put your whole client book on one buying desk
Send us your roster size and the categories you buy in. We'll model what combined volume does to your rates and what it removes from your team's plate.