Pricing built around what you buy, not seats
SkyDBI charges a disclosed desk fee on the media and data we buy for you, plus scoped fees for consulting. There is no per-seat licensing and no margin hidden inside media cost.
SkyDBI prices three ways: a percentage desk fee on managed media spend, volume-based rates on licensed data, and scoped project or retainer fees for consulting. Every fee is quoted as a separate line item before spend moves, so clients always see the underlying media and data cost.
The reason most buyers cannot compare agency quotes is that the fee is buried. Media is invoiced at a blended rate that already includes markup, so the only number you see is the total. Our model separates the two. You see what the exchange, platform, or data provider charged, and you see what SkyDBI charged to negotiate and manage it.
Three ways clients work with the desk
Most clients start with one model and add others as spend consolidates. Pricing is confirmed after the spend audit, since rates depend on volume and category mix.
Single Category
One category through the desk, either media buying or data licensing, for teams testing consolidation before committing the full budget.
- One buying category
- Spend and vendor audit included
- Live spend and coverage reporting
- Shared account team
- Month-to-month after initial term
Full Desk
Media and data consolidated onto one desk, with the consulting layer available as needed. The model most clients settle on.
- Media buying across all channels
- Data waterfalls across 100+ providers
- Dedicated account team
- Quarterly rate renegotiation
- Consolidated reporting and invoicing
- Consulting hours included
Master Account
For agencies and resellers buying on behalf of multiple end clients under one master relationship with segregated sub-accounts.
- Unlimited end-client sub-accounts
- Pooled volume across your full book
- Client-ready white-label reporting
- Segregated client data and suppression
- Agency desk rate, you set client pricing
Four factors set the number
| Factor | Effect on pricing |
|---|---|
| Monthly volume | Higher combined media and data volume moves you into better underlying rate tiers and lowers the desk fee percentage. |
| Category mix | Media, contact data, and intent data carry different underlying costs. Mix changes the blended rate. |
| Geography | Regional coverage often requires specialist providers, which prices differently from broad global sources. |
| Service depth | Buying only, versus buying plus managed campaigns and consulting, changes the scope of fees. |
When SkyDBI is not the right fit
Pooled buying works because of volume. If your combined media and data spend is under roughly $10,000 per month, the rate improvement usually will not offset the desk fee, and you are better served buying direct until volume grows. We will tell you that during the audit rather than after you sign.
Teams that want a single self-serve data tool with a credit balance and no account management are also a poor fit. SkyDBI is a managed desk, and the model assumes a working relationship with an account team rather than a login.
Pricing questions
Rates depend on volume, category mix, and geography. Publishing a single number would be inaccurate for most buyers. The spend audit produces a real quote against your current costs, usually within a few business days.
Engagements start with an initial term so vendor commitments can be negotiated, then continue month to month. Terms are confirmed in writing before anything is signed.
No. The desk fee is a separate, disclosed line item. You see the underlying media and data cost we pay, which is what makes the comparison against agency quotes possible.
Nothing. It exists so both sides can see whether consolidation actually saves you money at your current volume.
Yes. Consulting is scoped and priced independently as a project or retainer.
See the comparison before you decide
Share what you currently spend across media, data, and outreach tooling. We'll return a line-by-line comparison against desk pricing at your volume.