Market Identification

How do you ensure you have reached the right audience to sell your services? You don’t want to sell a comb to a bald person. There are broadly two ways people make such decisions – intuition and data.

Intuition may not be the best method to run a business. Use data for more reliable decision making and reaching your target market. There is a reason why Rolex is not sold in local shops. No matter how big the demand for your product seems to be, you cannot cater to the needs of everyone.

Market Opportunities/Threats

Market opportunity and market risk are the two sides of the same coin. Market risks are often thought of as a hazard despite presenting the significant market opportunity and possibilities for innovation. When you prepare for market risks, you come up with the best solutions to mitigate them.

SkyDBI enables you to exploit the opportunities and manage the risks using the correct insights from your data.